Resources

FAQs

FAQs

Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need, contact us.

  1. Good question! We are a full service shop and offer a wide range of products and services. Click above to see what we do.

  2. Well, since you are here, we would suggest you use our online estimate request form, click above.

  3. Absolutely! We take pride in being sustainable and are doing our part of keeping it blue! We take very seriously our role in preserving the environment and integrate numerous green practices into our daily operations. In addition to energy-efficient equipment and chemical-free technologies, we can produce any print job on recycled paper. You’ll be pleased with the results and feel good about helping the environment, too. Click above to learn more about our Sustainable initiatives.

  4. At what resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi. Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed. Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

  5. What is a proof and why is it important that I look at it?

    In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.

  6. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  7. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model. When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

  8. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink or foil may be used if any text or graphic requires it.

  9. What file format should I use when submitting my electronic document for printing?

    PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

  10. Once I submit the documents, how long will it take to finish my job?

    Simple jobs are often completed in a few days, we do offer same day and next day services if needed. Some jobs, however, may take several days to complete depending on their complexity and finished quantites. We always strive to provide an accurate estimate of the turnaround time for each job we do. And we’ll always work with you to find ways to complete your project when you need it.

  11. A personalized URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign.

  12. Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.

  13. Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient. Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.

  14. Studies consistently show that personalized marketing receives a far greater response than static pieces. On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%. While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.

  15. We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields. Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.

  16. Augmented reality is an engaging way of combining live video with computer-generated data and visuals such as printed products. The technology 'augments' (adds to) that real-world image with extra layers of digital information. In fundamental terms, the expression augmented reality, often abbreviated to AR, refers to a simple combination of real and virtual (computer-generated) worlds.

  17. Cross media marketing is taking one marketing campaign and distributing it across different media channels such as print, web, texts and social media posts, increasing engagement with your consumers which gets them more actively involved.

  18. How can I eliminate paper jams and curls on my forms?

    It is important to store your laser forms in a humidity-controlled environment when possible. Store your forms in the same room as your laser printer at least 24 hours before printing.